— The Lookbook · Volume I
Bit
Smarter.
AI · Creative · Business Building
01 — Positioning
Bit Smarter
— Who We Are
Agency-grade craft.
AI-powered delivery.
Bit Smarter is a Melbourne creative consultancy pairing over a decade of marketing craft with AI fluency — for businesses that want work that actually lands.
Make your business a bit smarter. Join forces with senior creatives who've written for sole traders to the biggest global brands — and treat AI as a craft multiplier, not a shortcut.
The result: campaigns, content and systems that look and sound like they came from a top-tier agency, delivered faster and at a fraction of the price.
— Who We Help
Founder-led SMEs
Professional services, premium trades, boutique hospitality, retail and scale-ups. Businesses that care how they show up.
Marketing Teams
In-house teams who need AI fluency, fresh thinking, and a senior partner who's actually shipped the work.
Corporate Training
Teams who want to use AI properly — hands-on workshops from a creative who uses these tools every day.
02 — The Difference
Bit Smarter
— Why Bit Smarter
A rare pairing.
Craft and capability.
01
Proven creative craft.
Over a decade writing campaigns for everyone from sole traders to ASX-listed retailers and global FMCG brands. Internationally awarded work.
02
AI as a tool, not a shortcut.
We don't generate slop. We use AI to extend great thinking, not replace it — and the difference is visible in every piece.
03
We build, not just advise.
Strategy plus hands-on implementation. You get the plan and the execution — no handover, no chasing.
04
Melbourne locals.
Direct access to the people doing the work — with a nationwide network of senior specialists when the job calls for it.
"Artificial Intelligence is everywhere. Creative Intelligence is the edge."
03 — Engagements
Bit Smarter
— How We Work Together
Every engagement
starts with a Spark.
A paid discovery that pays for itself. No pushy sales calls. No free pitches. You get real value on day one, and retainers follow naturally when it makes sense for both of us.
— Spark
$350 once-off
Business & brand audit
- 90-minute deep-dive session
- Brand voice & positioning analysis
- AI opportunity audit
- Content system blueprint
- Sample content in your voice
- Written report & action plan
Credited to your first retainer month.
— Growth
$950 / month
Done-for-you content engine
- Weekly content in your voice
- Social content — written, not generated
- AI workflow setup
- Monthly strategy session
- Direct access to your senior creative
- Website Care + SEO from $450/mo
No lock-in. Cancel anytime.
— Pro
$1,600 / month
Full creative & AI partner
- Everything in Growth
- Campaign development & direction
- Full AI implementation
- Business systems & workflows
- Team training included
- Website Care + SEO from $350/mo
Senior creative on call.
— Elite
$3,000 / month
Embedded senior partner
- Everything in Pro
- Fractional marketing leadership
- Cross-channel campaign strategy
- Brand architecture & positioning
- Quarterly & board-ready reporting
- Website Care + SEO from $350/mo
First call. First priority.
04 — Specialist Work
Bit Smarter
— Beyond the Retainer
One-off work,
done properly.
— Seminars
AI Workshops.
Hands-on training from an experienced creative — not a theorist. Practical Claude and AI workflows for real marketing tasks, custom to your industry and tone of voice.
- Half-day or full-day format
- Teams of 2–20 (bigger? let's talk)
- Certificate of completion
- Ongoing support available
From $2,500
Half-day · Full-day from $4,500
— Website Builds
Beautifully written,
fast to launch.
One-off projects for businesses that want a site that actually sells. Copy written by an award-winning creative. AI-assisted design and build for faster turnaround, without cutting corners on craft.
- Copy by a senior creative — not a template
- SEO foundations baked in
- Mobile-first, conversion-focused
- Typically live within 2 weeks
From $3,500
Standalone or bundled with any retainer
Ready to be a bit smarter?
bitsmarter.com.au
Melbourne · Australia